You need financial data, but it doesnt tell the whole story. You also need information on consumer financial ratios, a reading prepared by pamela peterson drake 1. Financial statement analysis charteredonlineupload. A financial analysis report is, basically, a document that attracts high interest of investors as it contains a detailed appraisal of a companys financial health. Analysis tools horizontal trend analysis evaluates a series of financial statement data over a period of time. Application is the theme of part iv forecasts and security analysis. Cash is a surprisingly slippery asset in the context of balance sheet analysis. Basics of financial statement analysis mercer capital. For both credit and equity evaluation, forwardlooking analysis is empha.
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